Part II of CBC Music’s History of Jacky Jasper
Saturday, May 5th, 2012
This is part II of an article written by Dalton Higgins (part 1 here) for CBC Music in Canada:
By the time Jasper came around to record his sophomore disc Higher Deeper Values, he says he had a change of heart.
“I realized I didn’t get paid off my first record. So the hustle wasn’t making sense. I started to ask questions. How much records did I sell?” Jasper asked to be released from his contract with Beat Factory and was told it wasn’t going to happen. He then decided that he was going to make the record he always wanted to make, with his underrated in-house producer Phil Cold.
Jasper was ultimately able to get out of his contracts through a bunch of street savvy moves, and figured out that Canada was not the ideal environment to be plying his trade. The subject matter on Higher Deeper Values was way too authentic and harsh for coy Canadian ears. Even the staff at the former Sam the Record Man flagship store threw his CDs out on Yonge Street.
“It was great controversy, but then I learned controversy doesn’t sell in Canada, it just gets you hated,” explains Jasper. “It’s too much for them.” Continue Reading…















