“Oh stop whining. He earned it. By doing everything you won’t.

He used his own money to start a site made in his own vision, compromising not a whit, to the point where Warner Brothers was attracted to him. Are you really creating unique music, doing it your way, making money to the point where the majors come knocking on your door?

It’s an American story. Guy stumbles on to business idea, perfects it and rides the glory all the way to..?

I’m not sure. Perez is famous. He’s making money now. But he’s under the illusion that people truly care about him. They don’t care about him, they care about gossip. And once Perez stops slewing the gossip, adding his unique brand of commentary atop it, almost no one’s going to care. Hell, they’re going to care even less than they do about his vaunted Madonna’s acting career!

You see Perez Hilton is a twenty first century train-wreck. Who’s hopefully intelligent enough to know his days are numbered. He didn’t put 10,000 hours into perfecting anything, he just stumbled into the spotlight and wants to stay there. Like that evil doctor on “Big Brother” and that nasty couple who won “Survivor”. Huh? Who?

Exactly the point. In order to last, you’ve got to have substance. Depth. Something that appeals to people that they don’t think they can do themselves. Kind of like Google. Everybody wanted a search engine that could deliver the results they wanted, they just didn’t put in the years in math class learning how to write the algorithms! Perez is far from dumb. But talented?

As for his deal with Warner… Do you know anything about human nature? Do you really think Perez is going to trash Warner acts now that he’s in business with the company? Do you really think he’s not going to hype their acts? Shit, they should have done the deal earlier! If nothing else, Perez is going to be sitting in Warner offices, hearing what they’re hyping, and he’ll be prone to hype it too. After all, we live in an attention economy. And suddenly, Warner has Perez Hilton’s attention!

As for the deal…

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