THE INDUSTRY AS YOU KNOW IT IS DEAD!!!
If you aren’t hip to the “Lefsetz Letter” you need to check it out. Bob tells it exactly how it is in this latest piece. End of discussion, HSK is way ahead of the curb!
Madonna was narcissistic, Kanye demonstrated he knows no limits, the Michael Jackson tribute was lacking oomph, a neutered Russell Brand was strangely unfunny, but none of that truly mattered. What we saw last night was a television network that was once different, playing to a disenfranchised younger generation, employing the same damn playbook as the networks. And have you caught the networks’ ratings recently?
In an era where the niche is king, where the mainstream is shrinking, MTV tried to be all things to all people. Like a cheerleader being nice to the nerds for a few hours. But didn’t MTV get the memo, THE NERDS RULE!
MTV established a monoculture. There was no longer an underground, there was no FM to compete with AM, it was what MTV played and everything else, winners and losers. And to think it was about music is to believe visual stimulation holds no weight, that seeing Britney Spears shake her hips titillates you not a whit. MTV was the paragon, driving hell-bent into the distance, defining youth culture, for those truly young and those who desired to be young. But, MTV never saw the cliff ahead, never saw the nascent Internet, a village off to the side. Hell, the whole entertainment industry didn’t see the Internet and still doesn’t.
Suddenly, we’re back in the sixties. You’re either with us or against us. Either you’re wired or your irrelevant. Either you can tweet, update your social networking site and text all at the same time, or you’re hopelessly out of date.
Facebook and Twitter are tools. Frameworks wherein individuals place their content, not for everyone, but for their accumulated mass, which could be two or three or a few thousand, but which is rarely millions. If Whitney Houston can be all over mainstream media and only sell three hundred thousand albums in a country of three hundred million, do you really think the mainstream counts? The mainstream has become a sideshow!
We had VJs fawning over irrelevant pop stars. Lady GaGa changed outfits so many times she insured she was perceived as a joke. Hell, she could barely talk with her neck propped up in a medieval torture device and one eye covered like the Phantom, and when she won her damn award, she had to pull off her Spider-Man mask to speak.
Green Day and the house band proved that music doesn’t work on TV. And Muse was just a joke. Real band, trying to merge old with new, refuses to lip-synch so ends up sounding terrible on TV. Did Muse really need this opportunity? Does anybody need TV? Don’t they see that you’re inherently subservient to the medium? That television flattens everything, that all content is grist for the mill?
Madonna, barely looking like herself, made her Michael Jackson tribute about her. Like we still care about what she has to say, like we’re still in thrall to her throw it all out there, be naked, manipulative persona when millions are revealing their truth online, girls are e-mailing topless photos, it’s like grandma showed up to scold her grandkids, telling them you’ve got to do it her way, dammit.
Kanye… All the celebrities castigating him today. You won’t stand up for health care, you won’t risk alienating a single potential fan, but you pile on Kanye when the audience knew he was an egomaniac with no limits years ago? This is news?
No, this is the kind of moment MTV lives for, the unscripted. But we used to have RuPaul in a tete a tete with Milton Berle. Now, we’ve got someone who loves the spotlight so much I’m stunned he doesn’t go door to door, telling everyone how fucking great he is.
Janet Jackson… Explain what your talent is again? You shook your surgically enhanced breasts and shapely body to beats crafted by Jimmy Jam and Terry Lewis, you’ve got no innate talent. As for those dancers replicating Michael Jackson’s moves to the big screen presentation of “Thriller”, it reminded me of nothing so much as a screening of the “Rocky Horror Picture Show”.
And the closing moment with Jay-Z? This is supposed to drive patrons to the live gigs? Explain to me how this works in an arena again? People go to share what the albums mean to them, feel the energy, but what comes out of the speakers…is barely comprehensible.
And Green Day complaining that MTV should play more videos? Even Tom Freston, who ran MTV, told me years ago that MTV was never going to play more videos, that clips were an on demand item on the Web. He got fired, but do you really think people are going to sit in front of the box and wait for their favorite video to appear?
Kings Of Leon were nominated, but they didn’t win. Because they’re not visual enough, on MTV it’s about train-wreck, not music.
Wilco, the critics’ band, they were nowhere in attendance either.
Rather this was a party. A made for television event. With sponsors woven into the script (Verizon Wireless anyone?) so a big bad corporation, Viacom, can add to its bottom line. But have you checked Viacom’s bottom line recently, it’s awful!
If you thought the show sucked, you’re right. But what you fail to grasp is the silver lining inside all this crap. Yes, if it’s this bad, what are the odds something better will appear?
EVERYBODY knows the show sucked. It was just a Sunday night diversion. With trained seals clapping at appropriate moments to give you the impression that what was going on was important, like on a game show. But it had nothing to do with music.
MTV is about fame. For a while there, the two merged, music and fame were interwoven. But then fame came to rule. Look good, be a pawn in our game and we’ll hook you up with songwriters and stylists, we’ll create a product that will make you famous! But is that really why anybody picks up an instrument? For fame? Is there no reward in music?
Today, when the fame game pays fewer dividends than ever before, we’ve got whores who are trying to hold on to the little that’s left of the old paradigm, and newbies who’ve chucked it all, who are trying to make it on what comes out of the amplifiers, not what you see on the screen. The only people who have not caught on are those in the mainstream media, flogging each other’s products like they truly matter. But if NBC is putting Jay Leno on in prime time, and can make money and will be satisfied with a 1.5 rating, which is fewer than 2 million households, does it really make sense to overpay to produce this tripe that so few are truly interested in, that generates less revenue than ever before?
It’s about music. It’s about generating an audience the old-fashioned way, through hard work and what comes out of the speakers. Getting lucky on TV doesn’t work, because no one’s paying attention, the active audience is in front of the computer screen, or focusing on their phone as opposed to passively sitting in front of the box.
That’s the revolution the oldster media just doesn’t get. The days of passivity are done. We’ve got an active audience. Which is engaged by truth. All we saw last night was phoniness, an irrelevant train-wreck with the nutritional value of Froot Loops. You didn’t miss a thing.
Other Articles by Jacky:
- Pink Wants Kanye To Respect “The Beaver”
- Kanye West Caught On Drugs!!
- Wicked Wisdom would be to NEVER let this happen again!
- Jay Z and Beyonce Tell Chris Brown To Fuck Off
- Kanye is an Emotional Little Girl!!!
Brilliant article! Couldn’t have said it better myself. I’ll have to re-post this one on MySpace.
The VMA’s are an absolute joke, just as the music they partake in.
I have a feeling MTV has taken a step in following the mainstream media, as they become their own worst enemy and lie themselves into oblivion and lose all credibility.
LET TRUTH REIGN!!!!
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The rule is, if they make you, they can and will, break you. How many Black entertainers retire, rich, wealthy,
or very comfortable? They alway have and always will,
send the IRS to collect whatever they loaned you, that’s
the way it’s been for Black artist, James Brown and go through the list. Black artist always surround themselves with crooks, and then say they got ripped off.The music industry, TV media is dead, but their trying to con people it’s coming back the way it was.
The guard can’t see the change, because they are not a part of it.The world has change and they’re trying to stop the clock.The youngster comin up in the music
and TV industry,were never really taught the history
of the music or TV industry or they would know that
the industry has tried to hit the reset button to the
60′s,70′s,80′s, even some fifities crap if you’ll sit
and listen and watch it.Actors, musician and rappers don’t know if they should runaround half naked or just
start doing porn.Some are doing everything, running around with no panties on, homegrown porn, the chittlin circuit,do the black sidekick movies.Mother F**ker are lost in the reality change,they been jiggaboin for so long.Those crackas that own viacom, don’t have no love for BET,if enough cotton aint comin in, they’re going to cut everybody loose on that plantation, their in it only for the money, they
don’t care about the hip hop culture.In general the comet has aready hit hollywood, and the ripple effect
is what people in the music and TV media are in denial about, they’re done, it’s street justice, all
that fakin and shakin, adds up to nothing. The bad news is, that the internet is dependent on credit card transactions, people can’t pay their current credit card bills, no less any future ones, in fact,people have been fakin, frontin, and all that, livin off credit cards, and it’s all coming to a end now.People don’t have the money, and they can’t get the money without credit cards.Unless you are part of the ultra rich, meaning billions coming in on top of
billion you got.You need money or credit. Obama gave the biggest banks billions of bailout money, to corporations (people)That have been rippin the country
off for billions for decades,(they conned him), bush
gave them the money, and obama co-signed to give them more, and their not lending the money to American businesses or people, their investing other countries.
Obama knows they screwed him and everybody in America
and he can’t do anything about it.Look be prepared to
see your favorite artist do things you would have never imagined, moonwalk,sidewalk,skipwalk. It’s going
to be skinny jeans, short jean, no jeans, goin down.
Those crackas are not going to allow a minority based
culture take over the country intact, they blew up the bubble, put minorities that were chasing the American dream in the bubble, and then busted bubble,
with the vast majority or minorities invested in that bubble.In other words they crashed the financial system on purpose, after the got everybodies money.
There are no jobs comming back to American, you got to create a business.As far as entertainers, I don’t
know long, they can continue to ball, the checks are going to get slow, digits low, nobodies going to be able to afford the shows. Did somebody say they were doing flashdance again.
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The monopolies telievision and radio need to be dismantled.
Problem is people are too stupid to see through it still, people are not yet ready.
First people need to understand the jewish influence on recent trends in entertainment and why it is that they seek so much influence. They don’t care about what comes out of the speakers just what goes into their pockets and that’s exactly how they want you to see it as well. They don’t even want you to be able to appreciate anyone who’s main goal is not to help them make more money.
Russell semens said it just a few days ago on twitter:
You want to be successful, help make money for other people (meaning the jews) he was brainwashed with this propaganda and made to repeat it through sub-concsious mind cntrol by kikes, liar cohen comes to mind.
tHe_tRaNsIeNt´s last blog ..tHe_tRaNsIeNt: @GrandDaddyIU No Doubt 1 know you gon bless us wiff sumn flyy #SP1200 #GrandDaddyIU #DoinWork
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But you’re wrong the jews are running everything right now, and they are the minority. “whites” as you call em, have not even been in charge for awhile now, they are working for the kikes now bought and sold like indentured servants.
russell semens and feminem are zombies who are mentally unaware of what they are doing, they have been completely mind-controlled by the kikes, who are controlling them like puppets just for kicks nd laughin at them.
You look around you will see the robots walking by.
“1′m seein robots, walkin by everyday…”
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jackyjasper Reply:
June 8th, 2010 at 17:02
Why are u calling Jewish people racist names? That’s not cool… That’s how Hitler spoke & he was a sicko…
I see robots everyday just like u but I can’t sit around & play the blame game…
To HATE is a bad thing to do & it absorbs all ur energy…try to LOVE urself more and then u will appreciate others…
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